Understanding Pet Food Labels and Ingredients

We all want to feed our pets a quality food. But with the overwhelming selection, fancy packaging, marketing tactics and our busy schedules, that can sometimes be a challenge. Over the next few weeks we will continue to add to this post to help you understand some common marketing tactics, labeling tricks and misconceptions in […]

The Benefits of A Raw Meat Diet for Your Cat

The Benefits of feeding cats a raw diet. Cats are predators. They evolved eating a prey based diet, and more importantly, eating that diet raw. Cooking degrades nutrients in meat, causing the loss of vitamins, minerals and amino acids .¹Meat used in highly processed pet food is cooked at high temperatures and the nutrients lost must […]

Raw Product Safety and Handling Tips

To make sure you are getting the maximum nutritional value for your pet, and to make sure you are using the product safely, please follow these product handling procedures. Keep Frozen Be sure to put your pet’s food straight in the freezer when you get home. Raw food has the potential to spoil, if allowed […]

Meat Meal vs Meat

For a dog food, what could contain more protein than whole meat? Well, surprisingly, a quality grade meat meal can actually be a more abundant source of protein than the whole meat from which it was made. Here’s why… Meat meal is a dried end-product of the cooking process known as rendering. Rendering is a lot […]